INTANGIBLE RESOURCES TRANSFORMATION : MANAGERIAL SKILL COMPETENCE, KNOWLEDGE BUSINESS COMPETENCE, AND DIGITAL SKILL COMPETENCE FOR SUSTAINABLE COMPETITIVE ADVANTAGE IN MANUFACTURING COMPANIES IN SOUTH SUMATRA

Muhammad Wadud
Indo Global Mandiri University in Palembang, Indonesia. Coresponding author; wadud@uigm.ac.id

Sulastri
Sriwijaya University in Palembang, Indonesia. Email : sulastri2310@gmail.com

Zakaria Wahab
Sriwijaya University In Palembang, Indonesia Email : zkwahab@fe.unsri.ac.id

Marlina widiyanti
Sriwijaya University in Palembang, Indonesia. Email : Marlinawidiyanti@fe.unsri.ac.id

Isnurhadi
Sriwijaya University In Palembang, Indonesia Email ; isnurhadi@unsri.ac.id

Vol 17, No 06 ( 2022 )   |  DOI: 10.5281/zenodo.6635376   |   Licensing: CC 4.0   |   Pg no: 60-75   |   Published on: 12-06-2022

Abstract
This study focuses on intangible resources variables which have three dimensions, namely managerial skill competence, knowledge business competence, and digital skill competence. These dimensions are strategic assets for achieve sustainable competitive advantage (SCA). The study was conducted on medium-sized manufacturing companies in South Sumatra, because; firstly, manufacturing companies need the power of innovation and human creativity, secondly, manufacturing companies as the drivers of the national economy, Thirdly, the performance of manufacturing companies in South Sumatra is deficient. The results of this study state that all managerial skills competence variables have negative and significant effects on SCA: knowledge business competence has positive and significant effect on SCA, and digital skills competence has also positive and significant effect on SCA.

Keywords:
managerial skills competence; knowledge business competence; digital skills competence; sustainable competitive advantage.

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