Seybold Report ISSN: 1533-9211

Abstract

AN ANALYTICAL STUDY OF RETAIL INVESTORS POST COVID 19 ON INVESTMENT PATTERNS AND PREFERENCES


Ms.P.B.Deepa, Dr. Josephine Daisy


Vol 18, No 1 ( 2023 )   |  Licensing: CC 4.0   |   Pg no: 01-13   |   Published on: 18-1-2023



Abstract
Nowadays in everyone individual’s life investingplays an important role. Even though majority of India’s population are covered with youth, importance on awareness towards investment avenues are lacking behind. Also, in March 2020 India was hit by COVID 19 pandemic. Every sector was affected and it had a great impact across the world. The main aim of this research is to analyse the retail investor investment preferences and also the study of investment industry in India with the effect of COVID 19. The study of returns is taken upto March 2021. People are choosing investment avenues where there is no risk or less risk.Due to COVID 19 majority of investors are preferring safety for their investments over returns. Therefore, investor’spreference towards certain classes such as Gold, equity, real estate etc which ensure constant and steady returns at minimum risk created a spike in these sectors in 5 months.Howeverinvesting in Gold, real estate and Equity has not beensignificant to give regular returns but the losing of invested money is negligible. Investor those who are financially aware grabbed this opportunity of rise and fall in the market and invested during this pandemic. From the month of March 2020 to March 2021 the stock market has shaown 75% recovery. To Conclude, investment industry in India has a drastic effect during this COVID 19 pandemic. It not only change investment industry but also all other aspects of human life. Within the short span of time Indian markets have shown good recovery and hopefully will achieve its target.


Keywords:
Investment Avenues, Investment Industry, Investment Preferences, Retail Investor, Risk and Return, Stock Market.



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