Seybold Report ISSN: 1533-9211
Dr.S. Kavitha, A. Yesurani Metillda
Vol 18, No 11 ( 2023 ) | Licensing: CC 4.0 | Pg no: 113-121 | Published on: 28-11-2023
This study examines the comparison between traditional shopping and online shopping with special reference to readymade garments. The population consists of all the customers of Cuddalore district who do offline and online shopping. Based on stratified purposive sampling, the population selected for the present study was divided into strata as per the demographics. The researcher has been taken representation from all the strata. The sample size of the study is 600 customers. Primary data for this study was collected through a questionnaire from the persons who were involved in both traditional and online shopping. The data was analyzed descriptively using SPSS software and also arithmetic mean model and graphs were used in this study. According to the research conclusion, online shopping is more convenient than traditional shopping, online shopping has more opportunities to compare prices of goods than traditional shopping and traditional shopping is safer since there is a risk of online fraud and security issues like hacking in online shopping were identified as main differences between traditional and online shopping.
Online market, Traditional shopping, Customers’ Expected performance, Customers satisfaction.