Seybold Report ISSN: 1533-9211
Nidhi Bijapur, Dr. Gajraj Singh Ahirwar
Vol 18, No 11 ( 2023 ) | Licensing: CC 4.0 | Pg no: 282-292 | Published on: 30-11-2023
Abstract
This study aims to improve consumer engagement techniques by examining the effects of digital marketing on Gujarat's Khadi business. 150 participants in a wide sample who represented a range of ages and places gave insights about their digital literacy, opinions of Khadi goods, and preferences. Positive customer sentiments were found, with a focus on outstanding product quality and pricing. Different viewpoints on cultural attraction were found, nevertheless, which emphasises the need for sophisticated marketing strategies. The report provides strategic recommendations for targeted content and enhanced diversity, while also highlighting the significant impact of social media, search engines, and online advertising. The present study enhances the digital marketing tactics employed by the Khadi business by guaranteeing its appeal to a wide range of consumers.
Keywords:
Khadi market, digital marketing, attitudes of consumers, cultural appeal, social media, search engines, online advertising, involvement of consumers, affordability, and high-quality products.