Seybold Report ISSN: 1533-9211
Dr. Hemendra Sharma, Mr. Shankar Singh Bhakuni, Aman Chadha
Vol 18, No 11 ( 2023 ) | Licensing: CC 4.0 | Pg no: 33-50 | Published on: 22-11-2023
Abstract
This study focus to identify those factors that influence the intention of purchase solar energy products in India in Urban or Metro cities, this is very important for government to promote and motivate to customer to use or adopt green energy which save environment and low dependency on natural resources. Multiple linear regression was used to analyses quantitative data collected through an online questionnaire survey. A total of 502 valid responses were obtained from a convenient sample of household heads. This study define the relationship between consumer attitude and purchase intention is influenced by a number of factors, including performance expectations, price, and government facilities and perceived behavior control. This study also discusses how social media has affected customer attitude and how people see government services and subsidies in term of facilities. The results provide empirical evidence of important factors to drive the adoption of solar energy solutions in metro cities in India. This is also identify the role of social media when government directly or indirectly boost the solar programme in urban or rural areas.
Keywords:
Solar Energy, Customer purchase intention, Social media, Theory of planned Behavior