Seybold Report ISSN: 1533-9211
Manash Routray, Dr. Uttam Kumar Jha
Vol 18, No 11 ( 2023 ) | Licensing: CC 4.0 | Pg no: 363-370 | Published on: 30-11-2023
Abstract
The impact of diverse services on customer happiness and environmental consciousness is the main subject of this study, which investigates the dynamics of customer interaction and sustainability practices in Indian gasoline retail outlets. 200 respondents from a varied sample gave information about their demographics, visitation patterns, satisfaction with various services, waste management techniques, knowledge of environmental laws, and readiness to pay more for improved services. The results show that most respondents have a generally good attitude towards diverse services and express satisfaction with them. Furthermore, a significant proportion of the participants exhibit involvement in waste segregation techniques and cognizance of environmental legislation, indicating an increasing inclination towards sustainability. But differing opinions about whether to pay more for better services underscore the necessity for fuel retailers to customise their products to cater to a wide range of consumer demands. These results provide insightful information that motivate retail locations to improve customer happiness and sustainability programmes, ultimately leading to a retail environment that is more customer-focused and environmentally sensitive.
Keywords:
fuel retail stores, client happiness, variety of services, sustainability, awareness of the environment