Seybold Report ISSN: 1533-9211
Dr. Rajesh Sharma, Ramakrishna Reddy Katla
Vol 18, No 11 ( 2023 ) | Licensing: CC 4.0 | Pg no: 432-441 | Published on: 30-11-2023
Abstract
Bringing awareness to the value of financial services has become more difficult due to the industry's rapid evolution and intense rivalry. Selling financial services or investment opportunities successfully requires an insider's knowledge of investor perspectives. Having this knowledge is crucial to succeeding in any endeavour. The majority of people still rely on traditional banks to invest their money for them, despite the proliferation of alternative financial vehicles. Banks have reduced the amount of interest paid on deposits over time to capitalise on the excess liquidity in the banking system. For this reason, it's a good idea to investigate the various options one has for increasing the returns on investment through the structured system. It's possible to choose from a wide variety of alternatives. In light of this, the study's investigator aimed to learn how well individual investors understand the breadth of available investment options and how they feel about the subject as a whole. And the researcher was also interested in learning how people generally feel about investment.
Keywords:
Investment Process , Behavioral Finance, Influeence