Seybold Report ISSN: 1533-9211

Abstract

A STUDY ON IMPACT OF MERGER AND ACQUISITION IN FMCG INDUSTRIES IN CONTEXT OF INDIAN ECONOMY


Dr. Y Srinivasa Rao, Dr. M. Vanitha Jyothi, Dr. K. Suresh Kumar, Dr. Abdul Razak, Dr. V. Vijayalakshmi, Mrs. N. Kalaivani


Vol 18, No 1 ( 2023 )   |  Licensing: CC 4.0   |   Pg no: 26-35   |   Published on: 18-1-2023



Abstract
In present financial situation Merger and Acquisition is broadly accepted as corporate restructuring. Industries admits this system is needed for their quick development and improvement for the nation like India. FMGC has major market share in India. An attempt has been made to identify the impact of M&A in FMGC industry in India. Hypothetically it’s been accepted the M&A improves the performance of organization as a result of extended market control, more benefits with huge expansion. This research center around somewhere in the range of 2000 and 2010 of M&A action on FMGC industry. Similar financial information of Hindustan Unilever limited and Emami Limited has been provided with the assistance of multi-year Ratio Analysis for before and after the M&A which directs that merger has been proved beneficial or not. Secondary data is used from the different yearly reports. The data is collected for multi-years prior and multiyear post to the Merger and Acquisition. Study found the M&A has positive impact on productivity of acquiring firm of FMGC industry in India. In addition, M&A action has provided beneficial outcome on Net Worth and Capital Employed of chosen FMGC organizations. It is found in the study that the measure used for examination shows considerable improvement in presentation of chosen firms.


Keywords:
Merger and Acquisition, Corporate Restructuring, FMGC, Ratio Analysis.



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