Seybold Report ISSN: 1533-9211
Dr. Huma Maryam, Dr. V Shanthi
Vol 18, No 3 ( 2023 ) | Licensing: CC 4.0 | Pg no: 250-258 | Published on: 30-03-2023
Abstract
In the current situation, travel and transportation are becoming increasingly popular among millions of travellers worldwide. It is also one of the main requirements of many people as traveling around the world is a must for them. The customer plays a key role in the activities of any service provider. Relationships are mostly mutual, with the first party (the company) always being happy and successful in the relationship and surviving. Get to know the customer awareness of taxi service providers. Establish a satisfactory level of customer service and quality. Ola followed by Uber Taxi is one of those who transfer quick taxi booking through mobile application services and many happy customers. The result of this study may help the taxi service industry to design its future marketing strategies.
Keywords:
Ola service, Uber service, Service Quality, and Customer Satisfaction.