Seybold Report ISSN: 1533-9211
Dr.B.Maheswari
Vol 18, No 1 ( 2023 ) | Licensing: CC 4.0 | Pg no: 301-307 | Published on: 16-03-2023
Abstract
Entrepreneurship creates employment opportunities and economic development as are economic engines to the local and global economies. Entrepreneurs initiate and organize business ventures that provide critical solutions for addressing the challenges of poverty in rural areas worldwide and many women in order for their empowerment chosen entrepreneurship activity. With COVID-19 many women suffered the situation the current study has been made to examine the sustainable role followed by the selected women entrepreneurs regarding the pandemic and the impact it has created in their life. For these 50 women entrepreneurs engaged as tailors, food industry owners, beauticians were selected in Sirumugai area of Coimbatore district. Result of the study showed that women entrepreneurs suffered economically high due to which their empowerment was affected. Government initiative should be taken to uplift the life of women entrepreneurs particularly in rural area to provide support and care for their empowerment.
Keywords:
Covid-19, Women Entrepreneurs, Pandemic , Rural area