THE ROLE OF CREATIVE LEADERSHIP IN ACHIEVING SERVICE QUALITY / AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF TEACHERS AT THE UNIVERSITY OF KUFA

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Ali Hussein Ghaleb Altalabani, Assist. Prof. Dr. Dildar Ahmed

Vol 18, No 5 ( 2023 )   |  Licensing: CC 4.0   |   Pg no: 281-298   |   Published on: 30-05-2023

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Abstract
The current research aims to diagnose the impact of creative leadership and its dimensions (sensitivity to problems, originality, perseverance, initiative) on the quality of service and its dimensions (tangibility, safety, responsiveness, passion, reliability), and for that the study tries to know the role that the creative leader plays in influencing the quality of service provided, where a number of teachers at the University of Kufa were selected, 65 questionnaires were distributed to them, and 50 valid forms were retrieved for analysis, where the statistical analysis program (SPSS) was used to find out the relationship between the independent variable creative leadership and the dependent variable quality of service, where the results of the analysis showed that there is Impact relationship and correlation between the research variables, and the research recommends the need to activate the creative leader's tasks to provide a better quality of service.

Keywords:
creative leadership, quality of service, University of Kufa

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