Seybold Report ISSN: 1533-9211
Kasama Kasorn1, Ekakachai Utsaha2, Thanaphat Kuntawong3, Nirut Chaichok4,
Nisarath Chaiwongsakda5, Pheerapol Siwichai6, and Pornchai Jedaman7
Vol 18, No 5 ( 2023 ) | Licensing: CC 4.0 | Pg no: 45-57 | Published on: 05-05-2023
Abstract
Account management in community business operations of community enterprises through the preparation of accounts relating to accounting statements, costs and profits, income-expenses, manufacturing and selling products to generate income, and economic growth. This is presented the role of entrepreneur's account management in community business operations to enhance the potential and competitiveness to sustainable community enterprises. Mixed method in the collections study on qualitative to document reviews, interview with key informants, quantitative to survey by questionnaire with the samples. Role of entrepreneur's account management of planning, accounting management, human resource management, directing, controlling, potential and competitiveness. CFA in all factors to consistent with empirical data to significant level of 0.05. Guidelines to enhance the potential and competitiveness of customer market, product and service, value chain, resources, partnership, include scale and scope advantages to sustainable community enterprises.
Keywords:
Role of entrepreneur’s account management, community business operations, potential and competitiveness, sustainable community enterprises.