Seybold Report ISSN: 1533-9211
L. Chandni, Dr. V. Anu Rangjani
Vol 18, No 5 ( 2023 ) | Licensing: CC 4.0 | Pg no: 71-81 | Published on: 10-05-2023
Abstract
Entrepreneurship is an important factor and dependent on the development and expansion possibilities of all nations. Holiday business commerce in Kodaikanal is one of the most important divisions in terms of contributing to the country's growth. Great demand from the tourism business has enthused the development of many minor and medium-sized hotels, resorts, and holiday homes in Kodaikanal. Conferring to the literature, minor and medium-sized resorts are an allowance for the entrepreneurial character of hotel owners/managers. At Kodaikanal, little attention is being paid to small and medium-sized hotel businesspersons. To address this gap, this study aims to deliver essential results for resort entrepreneurial issues. The key purpose of this work is to investigate the features of small and medium-sized resort owners/managers and the challenges they face in relative to their viability in the business. Finally, this study will assist in improving resorts with limited resources, increasing resort earnings, and providing recommendations to stakeholders for improving the service quality. The data was gathered using an established and authorized questionnaire and interview methods. The data collected were analyzed using percentage analysis, Likert scale and mean-variance methods. The results are displayed and interpreted in tabular format.
Keywords:
Entrepreneurial challenges, resorts, tourism, Kodaikanal, Likert scale questionnaires