Seybold Report ISSN: 1533-9211
Dr. Gour Gopal Banik, Neeta Longjam
Vol 18, No 6 ( 2023 ) | Licensing: CC 4.0 | Pg no: 190-198 | Published on: 16-06-2023
Abstract
Assam is well-known for its numerous ethnic populations, rich cultural heritage, Assam Silk and tea-growing industry. It is one of the most famous states of North Eastern India. The State shares borders with West Bengal, Bhutan, Arunachal Pradesh, Nagaland, Manipur, Meghalaya, and Tripura. Assam is well known for its agricultural activities, especially tea production and its tea is prized for its distinctive flavour across the world. Geographically, Assam is a state with stunning natural beauty, with the mighty Brahmaputra River passing through its territory. The state is home to Kaziranga National Park, a UNESCO World Heritage Site that protects the endangered one-horned rhinoceros. Assam is becoming a popular travel destination for those who love nature and wildlife because of its beautiful scenery and diverse animals. One of the most recent tourism developments in the State is River tourism.
This paper tries to explore the potential for growth and development in the tourism sector of the State, especially river tourism. To evaluate the strengths, weaknesses, opportunities and threats associated with river tourism in Assam, a SWOT analysis is conducted. It provides a thorough insight of the existing state of river tourism in the area and helps in identifying potential challenges and areas for improvement.
Keywords:
River Tourism, Assam and Brahmaputra River.