Seybold Report ISSN: 1533-9211
Tatik Mariyanti1*, Primasatria Edastama2, Mayang Sari Edastami3, Muammar Kadafi4
Vol 18, No 6 ( 2023 ) | Licensing: CC 4.0 | Pg no: 237-255 | Published on: 24-06-2023
In COVID-19 pandemic, many parties want to distribute their financial, so they need people or organizations to help collect and distribute the funds. This study aims to explore the role of intrinsic and extrinsic religiosity when a donor takes a stand on charitable activity. Other factors considered are the scope of charitable activities, the quality of information, the credibility of the charitable collector, and the media used by charitable activities. The analysis method in this study used a structural equation model with the support of smart PLS applications. Data collection was carried out using a survey method with online media using a 5-point Likert scale measurement. This study found that intrinsic and extrinsic religiosity can affect donors' attitudes, wherein intrinsic religiosity has a more significant influence. On the other hand, these two religions cannot play the role of moderators to strengthen the donor's attitude. Another finding in this study is that the quality of information and media used by charitable activities strongly influences donors' attitudes towards charitable activities. The results of this study are expected to be input and consideration for the organizers of charitable activities in terms of seeing things considered necessary by donors.
charitable, donor attitudes, extrinsic religiosity, intrinsic religiosity, quality of information