THE EFFECTIVENESS OF E-ADVERTISEMENT TOWARDS BUILDS BRAND IMAGE ON SOCIAL NETWORKING SITES

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Dr.Parveen Kumar Garg1 Varun Dua2

Vol 18, No 7 ( 2023 )   |  Licensing: CC 4.0   |   Pg no: 192-196   |   Published on: 27-07-2023

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Abstract
E-advertising has brought incredible open doors for advertisers and accordingly it has pulled in enthusiasm of part of researchers towards this zone. With this respect, numerous ideas have been made, for example, consumer loyalty, client dependability, perceived e-advertisement effectiveness, customer skill, customer purchasing behaviour, customer value. This expanding number of users of web have additionally constrained association to rebuild their advancements remembering both on the web and virtual conditions. The primary objective of this research paper is recognize the effect of e-advertisement on building brand image. The study was led on a sample size of 160 respondents recognized using non probability judgemental sampling technique. The outcomes demonstrated huge effect of Social networking was found on Build Brand image and effectiveness of e-ad more impact on brand image.

Keywords:
Effectiveness of e-advertisement, Brand image, Brand recognition, Social networking sites.

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