MODERN E-MARKETING STRATEGIES

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Suzan Mohammed Jawad Al-Khazraji, Assist. Prof. Dr. Dr. Ramyar Ahmed

Vol 18, No 8 ( 2023 )   |  Licensing: CC 4.0   |   Pg no: 110-123   |   Published on: 13-08-2023

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Abstract
E-marketing has provided small and medium-sized companies with tremendous opportunities and multiple options to increase their popularity, grow their sales and profits, so they can reach customers all over the world, without being restricted by geographical borders and at the lowest cost, which has enhanced their ability to compete against major brands. Businesses make their efforts towards digital marketing strategies to make the most of them. On this basis, our research has addressed: the concept of marketing, the concept of e-marketing, the importance of e-marketing, types of e-marketing strategies, e-marketing skills, e-marketing tools, and the main contemporary marketing trends of 2022.

Keywords:
Internet, e-marketing, recent trends, marketing thought, contemporary strategies.

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