Seybold Report ISSN: 1533-9211
Suzan Mohammed Jawad Al-Khazraji1, Assist. Prof. Dr. Dildar Haydar Ahmed2
Vol 18, No 8 ( 2023 ) | Licensing: CC 4.0 | Pg no: 17-36 | Published on: 13-08-2023
Abstract
The banking sector represents the most important financial and economic sectors at the local and global levels, it is the blood of the economic life of each country, the banking department is going through an era characterized by innovation and the pursuit of more creativity and efficiency, in which the world is witnessing rapid developments and changes in all fields in the current century, and these global changes have created great competitive challenges through global economic openness, the phenomenon of economic globalization, the globalization of banking activity, the liberalization of financial and banking services, and the intensification of competition due to rapid technological development Its challenges on the shoulders of bank managers to adapt to these changes, deal with the negative effects and reap the benefits that control them, the development of banking services, in order to keep pace with the continuous technological development of the banking industry, paying attention to the quality of services and satisfying the desires of customers, has become one of the most important issues for banks.
Keywords:
Banking services, commercial banks, competitive advantage, electronic