CUSTOMER IMPULSIVE BUYING BEHAVIOUR: A STUDY OF PERSUASION FOR BUYING THE PRODUCT

---

Dr. Saifullah Khalid, Dr.A.Ravisankar, Dr.Prabhuram Tripathy, Dr. Farida Begum N, Dr Tushar Dhar Shukla, Dr. Swadesh Deepak

Vol 18, No 8 ( 2023 )   |  Licensing: CC 4.0   |   Pg no: 78-86   |   Published on: 13-08-2023

---

Abstract
The objective of this research paper is to decide the way in which a client gets impacted by factors that outcome drive purchasing. In this paper, we will find out the impression of impulsive on clients and the factors which influence it. The rapid and huge development in online shopping has changed the marketing strategy. Social presence assumes a significant part in the field of advertising. This paper concentrates because of social presence on internet based drive purchasing. The key advertising system is that customers make imprudent purchasing conduct in web based shopping.This paper proposes an examination conspire for an impulsive buying sharing model has been used before and has a few factors introduced. The model is assessed on an information examination in view of SPSS24.0 and AMOS23.0. The outcomes show that the primary factors like , interactivity, vividness, and media richness all have positive effect on social presence. In this way, in the variable relationship, social presence affects impulsive buying behaviour. This outcome has a hypothesis commitment on the showcasing hypothesis model which likewise has a significant practice importance in in marketing strategy for enterprises.

Keywords:
#

---

Download Full Article PDF