REFLECTIONS ON CORPORATE SOCIAL RESPONSIBILITY IN THE CULTURAL CONTEXTS OF WESTERN AND ASIAN SOCIETIES

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I Dewa Ayu Eka Pertiwi , Made Sudarma , Ali Djamhuri , Lilik Purwanti

Vol 18, No 1 ( 2023 )   |  Licensing: CC 4.0   |   Pg no: 91-99   |   Published on: 30-1-2023

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Abstract
Currently, the business world demands that companies control social and environmental problems resulting from their business and no longer expects to be fixated solely on economic interests. Consequently, Corporate Social Responsibility (CSR) is one of a company's commitments to reduce these problems and is conducted by preserving the natural resources and environment in a sustainable manner. Meanwhile, a country's culture is considered to contribute to the differences encountered in company behavior during the implementation of this commitment. Hence, this study is a literature review of research on CSR with cultural contexts aimed at obtaining a reflection by providing an overview of the implementation developing in Western society and Asian countries. Based on the literature review, the results indicate that the implementation of CSR in a cultural context is interpreted as a company's situational activity that is closely related to the perceptions, values, or morals in Western society and Asian countries. Furthermore, the implementation in these societies has different orientations, which promotes different perceptions, characters, strategies, and guidelines.

Keywords:
Asian, Corporate Social Responsibility, Culture, Western

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