Seybold Report ISSN: 1533-9211
Rekha Kumari
Ph.D. Research Scholar, Department of Commerce, Baba Mastnath University, Asthal Bohar
email: aj4389981@gmail.com
Dr. A.S. Boora
Professor, Faculty of Commerce and Management, Baba Mastnath University, Asthal Bohar
Vol 17, No 10 ( 2022 ) | Licensing: CC 4.0 | Pg no:2239-2244 | Published on: 31-10-2022
Abstract
The present paper examined the buying behaviour of consumers towards online jewellery shopping in Haryana in relation to gender and income. The exploratory and descriptive character of this survey-based study. A descriptive survey method was used to obtain data from 400 respondents. A well-designed questionnaire was designed to gather the data. Percentage and chi-square tests were used to analyse the data. Even, no gender difference was observed in buying behaviour of respondents regarding online jewellery shopping. But a significant difference was observed in buying behaviour of customers towards online jewellery shopping among respondents of different income group. The respondents of higher and middle income group preferred online shopping of jewellery in comparison to the respondents of lower income group.
Keywords:
Online, shopping, jewellery, gender, income