Seybold Report ISSN: 1533-9211

Abstract

AN INTRODUCTORY EVALUATION AND REVIEW OF CONSUMERS' BUYING BEHAVIOR


Dr. Mrs. Vaishali Rahate
Research Guide, Datta Meghe Institute of Management Studies, Nagpur

Mr. Vaibhav Vilas Meghe
Research Scholar, Datta Meghe Institute of Management Studies, Nagpur


Vol 17, No 09 ( 2022 )   |  DOI: 10.5281/zenodo.7113457   |   Licensing: CC 4.0   |   Pg no:1281-1289   |   Published on: 26-09-2022



Abstract
Development in India as an application of the internet, e-commerce is a booming new business model in India, as an adjunct to the growth of internet usage. India is termed as one of the most attractive e-commerce markets in the world in terms of market size, internet user numbers, and potential B2C users; but in reality, India's e-commerce is lagging far behind in other countries in terms of market size and scope. The low speed and high cost of online access were major barriers to access e-retailing in India. The average internet speed in the world was 1.5 Mbps while the average speed of the internet in India is only 772 kbps. Many technologies and service plans for Internet access allow customers to connect to the Internet. In the 20th century, the dial-up connection was the means for Indian consumers to access the internet. But in the 21st-century broadband became popular as a means of Internet access. So India has limited Internet access compared to the world. Though it has shown signs of improvement as in 2011, the internet access increase as common methods of access is Dial-up, ADSL, Internet over cable television lines, Wi-Fi hotspots, wireless internet service provider, mobile broadband and internet satellite.


Keywords:
Internet, E-Retailing, Technologies, Service Plans



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