Seybold Report ISSN: 1533-9211
Kommu Raju
Research Scholar, Department of Management, GITAM-HBS, GITAM (Deemed to be University), Hyderabad Campus, Email ID: rkommu@gitam.in
ORCID: 0000-0002-3683-7465
Dr. Pinakapani Peri
Ph.D, Professor, Department of Management, GITAM-HBS, GITAM (Deemed to be University), Hyderabad Campus , Email ID: pperi@gitam.edu
Vol 17, No 09 ( 2022 ) | DOI: 10.5281/zenodo.7117975 | Licensing: CC 4.0 | Pg no:1332-1350 | Published on: 28-09-2022
Abstract
Purpose: The study explains the Management strategy’s role for the increase in the scalability of the MSMEs through the deserved objectives.
Approach: The study has considered the primary data with 120 responses taken. The objectives has considered for this study is to know the effectiveness of Management strategies for scalability of MSMEs and to identify the impact of these strategies on the MSMEs.
Practical Implication: MSMEs have challenges in changing their strategy to market changes and competing with large corporations. It has found the magnificent higher importance level of the “Position” on the Micro, Small and Medium Sectors. It is evident that there is maximum impact of the “Position” than the other factors on the MSMEs and the lowest impact is observed to be with the “Perspective”. Therefore, the there is a large impact of the “Position” to enhance the scalability of MSMEs.
Keywords:
Management Strategies, MSMEs, Defence, Make in India, FDI, AatmaNirbhar Bharat Abhiyaan.