Seybold Report ISSN: 1533-9211
Faiq Aziz1*, Nurhanani Yazid2, Aizuddin Md Rami3, Nor Erlissa Abd Aziz4, Fazilah Razali5
1Faculty of Educational Studies, Universiti Putra Malaysia,
Serdang, 43400, Selangor, Malaysia
mohdfaiq@upm.edu.my
*Corresponding Author
2Faculty of Educational Studies, Universiti Putra Malaysia,
Serdang, 43400, Selangor, Malaysia
gs61437@student.upm.edu.my
3Faculty of Educational Studies, Universiti Putra Malaysia,
Serdang, 43400, Selangor, Malaysia
ahmadaizuddin@upm.edu.my
4Faculty of Information Management, UiTM
Shah Alam, 40450, Selangor, Malaysia
erlissa@uitm.edu.my
5Faculty of Educational Studies, Universiti Putra Malaysia,
Serdang, 43400, Selangor, Malaysia
fazilahrazali@upm.edu.my
Vol 17, No 10 ( 2022 ) | DOI: 10.5281/zenodo.7157191 | Licensing: CC 4.0 | Pg no:1487-1501 | Published on: 07-10-2022
Abstract
Knowledge sharing is an important aspect of the life of many organisations, especially academic institutions, in terms of their competitiveness and longer-term survival. However, to ensure the success of knowledge sharing within Higher Education Institutes (HEIs), there is a need to understand the role of knowledge sharing activities in the life of these communities. This study covers interviews with 32 Malaysian academics to determine the elements that influence knowledge sharing (KS) on social media and to assist HEIs in leveraging these elements to improve their KS. Five themes and 10 sub-themes emerged from the interviews, including motivational factors (enjoyment in helping others, financial rewards, and reciprocal benefits), a social factor (social interaction tie), a social barrier (knowledge hoarding), organizational factors (open communication climate, training, and management support) and technological factors (functionality and ease of use). The findings show that the organisational strategy, reward and organisational culture elements were identified as of prime importance in contributing to participants’ use of social media platforms in knowledge sharing.
Keywords:
Organization element, Social media, Knowledge-sharing, Academics