Seybold Report ISSN: 1533-9211
Annjaan Daash Research Scholar, Annamalai University, Tamil Nadu, Training and Placement Head, Regional College of Management, Bhubaneswar, Odisha.
Dr. Prabir Pal Prof., Chairman, Regional College of Management, Bhubaneswar, Odisha
Dr. S. Pragadeeswaran Professor, Department of Business Administration, Annamalai University, Annamalai Nagar, T.N., India.
Vol 17, No 10 ( 2022 ) | DOI: 10.5281/zenodo.7189495 | Licensing: CC 4.0 | Pg no:1763-1815 | Published on: 12-10-2022
Abstract
In the recent era, serious challenges arise in maintaining customers’ satisfaction, competing in the market, winning trust of customers and creating a brand name for sustaining business. Besides, maintaining quality of product, competitive price and growth of firm in terms of business and profits in the long run are other challenges. So, proper human resource management at all departments including marketing plays vital role for these. In this context there is a need to examine the customer focused leadership and competency mapping for the same. Besides, the study outlines the core competencies and sub-competencies for leadership management. A viable competency management system mainly facilitates an ecosystem for continuous performance, improving the consistency of standards and provides scope for improving skill and abilities and tracks the outcomes and developments within an organization. The competency mapping requires to be evolving in order to build necessary capabilities and address emerging challenges.
Keywords:
Leadership Brand, Competencies, Competency Mapping, Leadership Development