Seybold Report ISSN: 1533-9211
Dr Hemant K Panda
Professor and Principal, Regional College of Management, Bhubaneswar, India
Email: hemant.panda2012@gmail.com
Annjaan Daash
Head Training and Placement, Regional College of Management, Bhubaneswar, India
Email: annjaandaash@gmail.com
Vol 17, No 10 ( 2022 ) | Licensing: CC 4.0 | Pg no:2103-2112 | Published on: 28-10-2022
Abstract
Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects in any process- from manufacturing to trading, and from product to service. There is a lot of interest in deploying Six Sigma to sales and marketing to reduce the uncertainty inherent in it. Many organizations such as 3M, Allied Signal, Dell HSBC, Johnson & Johnson, LSI Logic, Owens Corning, Service Master, Standard Register (Taylor Communications) etc. have deployed Six Sigma in sales and marketing and have achieved significant growth- both in top line and bottom-line performance. This research elaborates Six Sigma DMAIC Methodology (Define, measure, analyze, improve and control) in Sales and Marketing and provides various frameworks for its successful deployment to achieve competitive advantage.
Keywords:
Six Sigma, DMAIC, Methodology, Sales, Marketing, Competitive Advantages