Seybold Report ISSN: 1533-9211
Mona
Ph.D. Research Scholar, Department of Commerce, Baba Mastnath University, Asthal Bohar
Dr. A.S. Boora
Professor, Faculty of Commerce and Management, Baba Mastnath University, Asthal Bohar
Vol 17, No 10 ( 2022 ) | Licensing: CC 4.0 | Pg no:2245-2252 | Published on: 31-10-2022
Abstract
The present study is an attempt to find out consumers’ awareness about green products in relation to income and educational qualifications. This survey-based research has an exploratory and descriptive in nature. The sample of 350 respondents was collected through convenient method. Primary data is collected from people in the Haryana using a well-structured questionnaire. Responses were entered into a social science statistical programme and coded (SPSS). At the 5 percent level, the data were put through a Chi-square test and a series of tests of the corresponding hypothesis. Research shows that customers have average, high and very high knowledge of the many facets of eco-green products. Consumers of higher and middle income group have a greater awareness of green marketing products than those in lower income groups, It has also been seen that as customers’ level of educational also affect the awareness about green products. The respondents with higher qualifications have a greater awareness of green marketing product than those in lower educational status groups.
Keywords:
Consumers, awareness, green products, income, qualification