Seybold Report ISSN: 1533-9211
Saurabh Yadav
Research Scholar, G D Goenka University, Haryana, India, Email Id: hiimsaurabh@gmail.com
Anuradha R Tiwary
Professor, SoHSS, G D Goenka University, Haryana, India, Email Id: Anuradha.tiwary@gdgu.org
Vol 17, No 10 ( 2022 ) | Licensing: CC 4.0 | Pg no:2415-2433 | Published on: 31-10-2022
Abstract
As it becomes increasingly common for companies to operate overseas and interact with people from other cultures, globalization has altered how organizations do business with one another. Understanding the many business cultures that exist today is becoming more important, since enterprises in each country have distinct business cultures and operate in different ways. It may be detrimental to their firm to meet or negotiate with a corporation that is inexperienced with particular business cultures. If a firm is unaware that meetings and negotiations can be handled very differently, the outcome of a meeting could be considerably changed. The distinctions that now exist in this area need to be further explored in order to assist corporations prepare for conducting business with clients from other countries. Hofstede (1980) categories such power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, and indulgence have been used as a starting point to get a deeper understanding of culture value. Hofstede's empirical findings have been widely used to support another research. The present endeavor tries to explore how company culture may influence a person throughout a negotiating process when conducting international commercial conversations. The qualitative method included conducting interviews with the eight individual examples, which were divided into two groups. The results and conclusions of this work's multi-case research show that variations in company culture do have an impact on the international commercial negotiating process. Furthermore, the findings show the impact of this study on the participants' approaches for planning and structuring their strategy before to international discussions. Being more adaptable and flexible is a viable choice for both organizations and people. Sharing information and thought processes helps the partners, minimizes the risk of failure, and raises the odds of success.
Keywords:
Corporate Culture, Business Negotiations, Hofstede Categories.