Seybold Report ISSN: 1533-9211
Guru.P1 Sathyapriya.J2 Vijayalakshmi.P.S3 Umamaheswari.D4
1&2Associate Professor, Department of Management Studies, PMIST, Thanjavur
3Assistant Professor, Department of Business Economics, Ethiraj College for Women, Chennai
4Professor, Department of Commerce, PMIST, Thanjavur
Vol 17, No 11 ( 2022 ) | Licensing: CC 4.0 | Pg no: 2854-2863 | Published on: 21-11-2022
Abstract
It has been stated that nearly one-third of the population depends on the agriculture industry in some way, shape, or form, it should come as no surprise that we are an agricultural nation. Agriculture is responsible for over 30.02 percent of India's gross domestic product, which is a significant share of the industry. Everything was moved onto various digital platforms throughout the course of the past two decades. Paperless transactions became standard across all sectors as digitalization spread around the globe. Following the use of the same marketing strategy, companies began offering their products on other e-commerce platforms. Activities for promotion on social media platforms, such as emails, websites, and messages, have already begun. These platforms include: The government of India, recognising the benefits, usefulness, and efficacy of digitization, has adopted the "Digital India" programme, which encourages the use of technology in commercial operations. This effort was named after the country of India. The government of India stated in its "Union Budget 2016-2017" that the Unified Agricultural Marketing e-platform would be developed for wholesale markets in India and that one hundred percent FDI would be permitted in the marketing of food products produced and manufactured in India if it went through the FIPB route. Both of these announcements were made in reference to the marketing of food products. In spite of the fact that it could seem to be fairly difficult to use these technologies in unorganised sectors such as agriculture, this is the case all the same. This study kicks off a discussion on the potential benefits of digitization in the agriculture industry, as these developments will have a significant impact on the marketing and sale of agricultural products. Specifically, this discussion will focus on the advantages that digitization may bring to the industry.
Keywords:
Agro products, Cost, Digital Marketing, Factor Analysis