COVID-19 IMPACT ON DIGITAL PAYMENT TRANSACTIONS: A SPECIAL REFERENCE TO IDUKKI DISTRICT OF KERALA

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Allen Davis James, Alisha James

Vol 17, No 12 ( 2022 )   |  Licensing: CC 4.0   |   Pg no: 3154-3166   |   Published on: 15-12-2022

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Abstract
The study titled “COVID-19 IMPACT ON DIGITAL PAYMENT TRANSACTIONS: A SPECIAL REFERENCE TO IDUKKI DISTRICT OF KERALA” examines the impact of Covid-19 which has given rise to remarkable development in digital transaction.This study helps us to understand the general perception and awareness of consumers on the safety of online payment systems. The primary data is been collected from Idukki district in Kerala. From review of similar literature, it is decided to analyse the data quantitatively. The Emerging trends and changes of digital payment is evidently noticeable in Idukki district. It is also a mix of both agrarian rural areas and urban towns. The study results concludes that during Covid-19 pandemic time, the digital payment sector shows enormous growth. The use of cashless transactions, digital marketing, and mobile payments apps are increasing rapidl. By understanding the trends and patterns in digital transactions through this study, we can easily identify the opportunities and challenges in the area for further developments and improvements in digital payment transactions.

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