Seybold Report ISSN: 1533-9211
M.S. Nelson Nirmal Kumar, Dr.S.Kavitha
Vol 17, No 12 ( 2022 ) | Licensing: CC 4.0 | Pg no: 3173-3190 | Published on: 22-12-2022
Abstract
This research aims to examine and comprehend the possibilities and problems of green entrepreneurs in India confront. It aims to give guidance and effective solutions for preventing future environmental damage Via means of green entrepreneurship Statistical Analysis/Methods: Because the study is exploratory, it uses both. For this reason, primary and secondary data will be used. Primary data was gathered from student respondents in the millennial generation. They are either graduates or in the last year of their post-graduate management program. A total of 150 pupils were included in the study. The data was gathered using a random sampling procedure. ANOVA and a factor loading method were used, as well as ANOVA and a factor loading method. A hypothesis test and a correlation coefficient between components aided the research in reaching findings. Address both the motivating drivers and the major roadblocks to green entrepreneurship in India.
Findings: The research demonstrates that millennials have a high degree of environmental awareness in general. A weak correlation, on the other hand, maybe useful. Gender, age, environmental knowledge, beliefs, and attitudes inferred. Concerns about the environment were assessed. A typical factor analysis using a weighted technique revealed that high worries had a substantial impact on a variety of topics. Several variables, ranging from growing possibilities to innovative thinking, have influenced the demand and supply of green goods The availability of technical alternatives and interventions were major motivators. The emergence of several industries in the report identified India's economy as an emerging green driver to use current resources and green expertise. A developing entrepreneurial atmosphere, thanks to technology. A factor study of the impediments to green entrepreneurship, on the other hand, found that. The following issues were discovered: a lack of or limited understanding of green technology, high investment costs, and a lack of funding to implement green technology. Considering risk in the sector and a failure to comprehend the potential benefits derived from green businesses, it is thought. To be a significant deciding factor for responders Improvements/Application: Understanding is aided through research. The motivating variables, since the research gives significant insights into consumer attitudes, beliefs, and values that may be used to improve customer service. Marketers and businesses will find it useful in developing their strategy
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