DEVELOPMENT OF AN INTEGRATED THEORETICAL FRAMEWORK: FACTORS THAT INFLUENCE THE WIDESPREAD USE OF E-WALLETS AMONG KEY STAKEHOLDERS IN MALAYSIA

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Kunasegaran A/L Kumarasamy

Vol 17, No 12 ( 2022 )   |  Licensing: CC 4.0   |   Pg no: 3295-3304   |   Published on: 24-12-2022

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Abstract
This article developed an integrated theoretical framework to study the key stakeholder relationships that influence e-wallet acceptability. Adopting variables and theories from different perspectives is necessary to establish whether widespread acceptance of e-wallets has occurred. Understanding the organization and the factors that drive consumers to use e-wallets requires a holistic assessment that covers both internal dynamics and the external environment. This study concludes by introducing the Perceived E-Readiness Technology Adoption Model (PERTAM) as an integrated theoretical model to examine the impact of key stakeholders on the acceptance of e-wallets. Business and consumers are associated in this study model as an interdependent relationship in the e-wallet payment workflow.

Keywords:
Perceived E-Readiness Technology Acceptance Model, Perceived E-Readiness Model, Technology Readiness and Acceptance Model

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