Seybold Report ISSN: 1533-9211
Manmath Purushottam Karadkar, Dr. Honey Vikalp Tyagi
Vol 17, No 12 ( 2022 ) | Licensing: CC 4.0 | Pg no: 3312-3319 | Published on: 28-12-2022
Abstract
The global coronavirus pandemic has made the market landscape turn upside down in all the sectors. Currently, buying behaviour is predicted to keep on after the pandemic. Recently, the there is an increased trend in online purchasing, where 40% more customers continue with online purchasing even post pandemic. The changes have also occurred in the food delivery service. Post pandemic, over 42% of customers’ continue to order through food delivery apps.
The digitization has transformed the restaurant and food industry. These businesses are now relying on multi-channel strategies such as online ordering, takeout, delivery, and curb side pickup to increase revenues. The paper focuses on transformation of customers from visiting to the restaurants to online purchasing or ordering foods. A study is envisaged and the results has been suggested to understand application and benefits. Attempt also has been made to overcome limitation.
Keywords:
Online purchasing, digital transformation, multi channels.