AN OUTLOOK ABOUT THE OPPORTUNITIES AND CHALLENGES OF STARTUPS IN THE ERA OF NATIONAL CRISIS

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Poonam Rajora, Dr.Suman Gulia

Vol 17, No 12 ( 2022 )   |  Licensing: CC 4.0   |   Pg no: 3418-3424   |   Published on: 30-12-2022

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Abstract
The third-largest startup ecosystem worldwide is now located in India. If India's aspiring young engage in business, the nation can rise even more quickly. In essence, mentality and expertise are the two key elements needed for the professional development and longevity of businesses. Potential may be assessed with the right mindset, and we can improve quality and performance with competence. We need to believe in our ability, and performance will show in our actions. Similar to how sustainability and scalability are necessary for talent growth, planning and execution are essential for ambitious business owners to succeed. If they want to convert their skill into a job, they should make a deliberate effort to consider entrepreneurship as a career choice. Being unfazed by setbacks is the key to entrepreneurship success, and this is the ultimate goal. An aspirant's enthusiasm inspires him to succeed in business and do the right thing. In the post pandemic COVID-19 time , this research will emphasize the potential and difficulties associated with supporting the startup environment. The goal of the research is to identify the main forces or push factors that increase the number of startups and to provide some pertinent recommendations.

Keywords:
Entrepreneur, Startups, Eco System, Opportunities, Challenges.

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