Seybold Report ISSN: 1533-9211
Alice Rufina.F1, Dr. N. Tamilselvi2
Vol 17, No 12 ( 2022 ) | Licensing: CC 4.0 | Pg no: 3478-3492 | Published on: 30-12-2022
Abstract
Cinema is a powerful tool that propagates culture through entertainment. Films are also responsible for shaping public opinion on gender. Tamil cinema and is a role model for many youngsters as they follow the roles played by their favourite artists. The future generation carries the culture and gender roles of a society which also involves treating men and women equally to build a developed and bias free society. The main objective of this study is to understand whether there are any changing patterns of patriarchal mindset of youngsters through women centric Tamil films. The study is carried out using survey and content analysis as the main tool of data analysis. While the survey intends to find the perception of young minds about the changing depiction of women in Tamil films, content analysis aims to find out the changing roles played by the female lead characters in Tamil films. The results found that women-centric movies have positive impact on college students and there is a positive response to gender equity.
Keywords:
Tamil Cinema, Women Centric films, Women Representation, Women Protagonist, Patriarchy