Seybold Report ISSN: 1533-9211
Shweta Vaid
Ph.D. Research Scholar, Sharda University (Sharda School of Media Film and Entertainment), Greater Noida, 2020400327.shweta@dr.sharda.ac.in and Shwetavaid100@gmail.com
Dr. Divya
Assistant Professor, Sharda University (Sharda School of Media Film and Entertainment), Greater Noida
Vol 17, No 09 ( 2022 ) | DOI: 10.5281/zenodo.7058129 | Licensing: CC 4.0 | Pg no: 751-765 | Published on: 08-08-2022
Abstract
Data is typically understood to relate to the fact that preexisting information has been encoded or represented in a sort of form that can be utilized for processing and usage more effectively. A caked data warehouse serves as the site for data collection and utilization. Within this location, the data is summarize and structured in accordance with how it will be utilized in the future. In order to display the data via pictures, graphics, and other tools for analysis, the data must first be examined, gathered, and published. A number of different tools and approaches are utilized to get useful information from data and arrive at appropriate conclusions. Executives are presented with the results in order to facilitate the decision-making process. A public relations firm must have accurate data for any decision-making process. Business analytics, user interface, data warehousing, performance, and strategic planning are all rolled into one with Power BI. With the assistance of this research, an effort is made to verify the usage of Power BI and determine how it influences public relations and reputation management in India. The relation between PR and Power BI in India may be determined based on the results.
Keywords:
Power BI, public relations, public relations in India, Digitization in public relations.