Seybold Report ISSN: 1533-9211
Shweta Vaid
Ph.D. Research Scholar, Sharda University (Sharda School of Media Film and Entertainment), Greater Noida, 2020400327.shweta@dr.sharda.ac.in and Shwetavaid100@gmail.com
Dr. Divya
Assistant Professor, Sharda University (Sharda School of Media Film and Entertainment), Greater Noida
Vol 17, No 09 ( 2022 ) | DOI: 10.5281/zenodo.7058142 | Licensing: CC 4.0 | Pg no: 766-782 | Published on: 08-08-2022
Abstract
Public relations has recently become part of any organization's management team, especially in western countries. On the other hand, public relations are now a growing part of an organization in Asian nations. People who work in public relations can be found in various organizations, including "government agencies, businesses, professional and trade associations, nonprofit charities, universities, schools, hospitals, and hotels," to name a few. Public relations are a crucial component of effective organizational management in today's organization and are inextricably linked to it.
Consequently, those who work in communication and management, as well as business people, have been searching for the critical concept that can be utilized to assess the value of public relations. When describing the function and importance of public relations, relationships and reputation have become the major elements to focus on. This paper also examines the role of public relations inefficient organizational management and describes its organizational responsibilities. A firm may manage its relationships with key stakeholder groups with the help of various specializations that make up the organizational functions of public relations. In addition, the thesis of this research is that public relations should be considered a management role.
Effective public relations professionals positively interact with their work, help staff employees recognize the value of their contributions, and inspire staff members. Public relations aid the organization's decision-making process. The gender differences in virility are affected by social constructs. This study aims to provide a comprehensive picture of the gender-based roles that public relations professionals play in the organizations' decision-making processes. The research examines the banking, insurance, and educational sectors for the investigation's purposes. The main purpose of this study is to examine the gender-based impact on organizational decision-making using a factor analysis technique. To accomplish our goals, we carried out a poll and received responses from 120 people. IBM SPSS 25 was used for data analysis, and the "descriptive statistic, chi-square, and factor analysis" were utilized.
Keywords:
Public Relations, Organizational Decision Making, Internal Relations, Organizational Development, Management Functions, Communication Technician.