Seybold Report ISSN: 1533-9211

Abstract

DYNAMIC CHANGE IN HUMAN RESOURCE MANAGEMENT AND INNOVATION: THE ENTRAINING ROLE OF NEW WORK ETHICS


Dr. Somanchi Hari Krishna
Associate Professor, Department of Business Management, Vignana Bharathi Institute of Technology, Aushapur Village Ghatkesar Mandal Medichal Malkajigiri Distt. Telangana.

Dr. Maitri
Associate Professor, Management, Graphic Era Deemed to be University, Dehradun, Uttarakhand.

Dr. G.Vani
Associate Professor, Department of Business Management, Telangana University,Dichpally, Nizamabad, Telangana State.

Dr. Jagdeep Singh
Professor, School of Management, Presidency University, Bangalore

Maryam Hanzala Tariq
Assistant Professor, Anjuman-I-Islam’s Allana Institute of Management Studies, Mumbai.

Banerjee Joydeep Dilipkumar
Assistant Professor, School of Commerce Management and Research, ITM University Raipur, (Pursuing PhD from Mansarovar Global University, Bhopal)


Vol 17, No 09 ( 2022 )   |  DOI: 10.5281/zenodo.7075937   |   Licensing: CC 4.0   |   Pg no: 967-981   |   Published on: 13-09-2022



Abstract
This paper examines the relationship between flexible HR M, new operating systems and firmness innovation. We have created a theoretical framework that connects buildings together. New work ethic, HRM flexibility and its 3 sub-dimensions (HR practice flexibility, Employee flexibility and flexibility in the workforce) and strong innovation and its 3 sub-components (Product renaming, new process and management renaming) are linked. Using a sample of 153 collected from senior and middle management of high-tech companies, data analyzed its findings proved that flexible HR M has a positive impact on creative work behavior. In addition, innovative work ethic has a positive impact on strong innovation.


Keywords:
Flexible human resource management; firm innovativeness; high technology companies innovative work behaviors



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