Seybold Report ISSN: 1533-9211
K.M.Srividhya
M.com, M.Phil, Research Scholar, Depatment of Commerce, Annamalai University
Asst. Professor, Department of Commerce, Annai Voilet College of Arts And Science
Dr. J.Paramasivam
M.com, MBA, B.Ed, DCA, M.PHIL, PhD, Asst Professor, PG & Research Dept of Commerce, Thiru Kolanjiappar Government Arts College, Virudhachalam
Vol 17, No 09 ( 2022 ) | DOI: 10.5281/zenodo.7101831 | Licensing: CC 4.0 | Pg no:1233-1238 | Published on: 21-09-2022
Abstract
In this growing situation, availability of number of initiatives and resources to promote and develop women entrepreneurs in digital marketing of a developed country, women still not coming forward to start and manage own businesses than men, they earn less money with slow business growth. Hence in this era of social change and evolution, it is essential to study women entrepreneurship in digital environment, what kind of opportunities facilitated them to take up entrepreneurship and how can it be encouraged and make the venture a successful one. The reasons are denial of benefit of education, lack of opportunities to develop their natural capacities and became helpless and narrow-minded. Still, women are economically, completely, dependent upon men. Developing countries paid increased attention to women and women entrepreneurship in digital marketing to a great extent and this untapped resource is regarded as indispensable nowadays for development. Young girls take up employment to meet their economic needs and it is possible because of their work experience, exposure to education and urbanization facilitated emergence of women entrepreneurs. Hence, the present study tried to find out the factors affecting women entrepreneurs’ success in digital environment in the study area is being analyzed.
Keywords:
Internal Factors, External Factors and Motivational factors