AUDIENCE PERSPECTIVES ON ELECTRONIC MEDIA IN THE DIGITAL ERA: AN ANALYTICAL STUDY

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Shweta Chaturvedi, Dr. Vipul Kumar

Vol 18, No 11 ( 2023 )   |  Licensing: CC 4.0   |   Pg no: 371-375   |   Published on: 30-11-2023

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Abstract
The use of electronic media has become an essential part of people's lives in the digital era. This research paper aims to explore the audience perspectives on electronic media in the digital era. The study employs an analytical approach to understand the use and effects of electronic media on audiences. The research uses a qualitative research method to gather data from the audience through interviews and focus groups. The results of the study suggest that the use of electronic media has both positive and negative effects on the audience. The paper concludes with implications for the future of electronic media and the need for further research.

Keywords:
Audience Perspectives, Electronic Media, Digital Era, Analytical Study, Media Consumption

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